BioTRIZ: a win-win methodology for eco-innovation. - Chapter 15 in the Springer Verlag book

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BioTRIZ: a win-win methodology for eco-innovation. - Chapter 15 in the Springer Verlag book “Eco-innovation and the Development of Business Models: Lessons from Experience and New Frontiers in Theory and Practice”, 2014, p. 297-314. 

This is a chapter in the Springer book “Eco-innovation and the Development of Business Models: Lessons from Experience and New Frontiers in Theory and Practice”, 2014

BioTRIZ: a win-win methodology for eco-innovation

Abstract.   Current attempts to resolve ecological problems by only social or technological means clearly have their insufficiencies, otherwise the ecological crisis would not be so obvious. Eco-sound innovations and nature conservation projects are not profitable, because there is no reliable methodology that allows bio- and eco- approaches to contribute to industry and the economy to the full extent. Technology and ecology are often mutually contradictive and mismatching domains: bio- and techno- worlds speak different languages. A methodology for eco-innovation called BioTRIZ is presented in this chapter. BioTRIZ is the only methodology which is fully capable of dealing with contradictions between biology and technology, because its main mechanism is based on revealing conflicting requirements and a win-win resolution. The authors’ 30 years experience in ecology, biomimetic design and theory of invention led to the formulation of basic axioms and rules for eco-innovation that are presented in this chapter. As an example of the application of these axioms and rules, a case study on eco-innovation is presented: the design of an eco-park that takes into account technological requirements, generates profit and recovers damaged ecosystems.

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